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PEPSI2025
Brand CampaignsAward-Winning Campaign
Summer Pulse: 360° National Brand Activation
A nationwide summer marketing campaign fusing high-energy TV spots, gamified on-pack QR promotions, and exclusive beach festival activations.
360° Integrated CampaignTV CommercialsMusic Festival SponsorshipRetail Media
PEPSI • 4K High Dynamic Range Showcase
CLAVE Master CutVerified Campaign Impact & ROI
+22% summer volume growth and over 4.2 million user reward scans.
Verified Growth
01 / The Marketing Challenge
Overcoming Market Saturation & Consumer Resistance
Reclaim dominant summer market share in high-competition youth segments against emerging beverage brands.
02 / Strategic Playbook & Creative Execution
Engineered Multi-Channel Orchestration
Orchestrated a cultural movement with regional music icons, gamified packaging rewards, and hyper-targeted geo-fenced social ads.
Industry Honors & Recognition
Recognized for creative excellence & verified ROI
Effie Awards Silver
Dubai Lynx Grand Prix
MENA Cristal Gold
Creative Assets & Campaign Stills
Behind-the-scenes lookdev, OOH assets & digital executions
Asset #1
Asset #2
Campaign Leadership & Creative Roster
Creative DirectionElena Rostova
Strategy LeadLiam Vance
Media DirectorWave Media Global
Campaign LeadSophie Chen
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