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Growth & Paid Media6 min readNov 08, 2026

The Algorithmic Pivot: Scaling Paid Media ROI When CAC Spikes by 40%

Why broad-audience targeting and creative-led funnels now decisively outperform hyper-niche segmentation across Meta and TikTok in 2026.

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The Algorithmic Pivot: Scaling Paid Media ROI When CAC Spikes by 40%
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