Back to All Campaigns
NIKE GLOBAL2025
Brand CampaignsAward-Winning Campaign
Air Max DNA: Global Launch & Social Blitz
A cross-platform product launch marketing blitz synchronizing 3D augmented-reality TikTok filters, high-profile athlete endorsements, and programmatic digital outdoor takeovers.
360° Creative StrategyViral Social FiltersInfluencer SeedingDigital Ads
NIKE GLOBAL • 4K High Dynamic Range Showcase
CLAVE Master CutVerified Campaign Impact & ROI
+48% Direct-to-Consumer sales velocity and #1 trending topic across 12 countries on launch day.
Verified Growth
01 / The Marketing Challenge
Overcoming Market Saturation & Consumer Resistance
Reignite Gen-Z organic excitement around iconic footwear in an oversaturated street culture marketplace.
02 / Strategic Playbook & Creative Execution
Engineered Multi-Channel Orchestration
Engineered an exclusive countdown sneaker drop paired with dynamic interactive filters and creator challenges that generated over 180M+ impressions.
Industry Honors & Recognition
Recognized for creative excellence & verified ROI
Cannes Lions Gold (Creative Strategy)
Effie Award Grand Prix
ADC Gold Cube
Creative Assets & Campaign Stills
Behind-the-scenes lookdev, OOH assets & digital executions
Asset #1
Asset #2
Asset #3
Campaign Leadership & Creative Roster
Creative DirectionKasper Vang & CLAVE
Strategy LeadMarcus Aurel
Media DirectorZelig Media London
Campaign LeadElena Rostova
Explore Next Campaigns
More breakthrough work from our archive
Ready to Engineer Your Next Landmark Campaign?
Partner with our senior strategists and directors to scale your brand velocity and dominate your category.