Back to All Campaigns
CIB BANK2024
Digital & GrowthAward-Winning Campaign
Cashless Tomorrow: Digital Wallet Adoption Drive
A full-funnel digital marketing campaign transitioning consumers from cash dependency to seamless mobile contactless banking.
Performance MarketingApp Growth HackingConversion FunnelsMotion Explainer
CIB BANK • 4K High Dynamic Range Showcase
CLAVE Master CutVerified Campaign Impact & ROI
1.2M+ verified new digital wallet activations with a 38% decrease in customer acquisition cost (CAC).
Verified Growth
01 / The Marketing Challenge
Overcoming Market Saturation & Consumer Resistance
Overcome consumer hesitation regarding financial security and complex sign-up steps.
02 / Strategic Playbook & Creative Execution
Engineered Multi-Channel Orchestration
Deployed high-trust educational storytelling ads, customer testimonial reels, and algorithmic app install funnels on Meta & Google.
Industry Honors & Recognition
Recognized for creative excellence & verified ROI
MENA Digital Award Gold
Global Finance Innovator Trophy
Creative Assets & Campaign Stills
Behind-the-scenes lookdev, OOH assets & digital executions
Asset #1
Asset #2
Campaign Leadership & Creative Roster
Creative DirectionMarcus Aurel
Strategy LeadTariq Al-Mansoor
Media DirectorCLAVE Growth Team
Campaign LeadKasper Vang
Explore Next Campaigns
More breakthrough work from our archive
Ready to Engineer Your Next Landmark Campaign?
Partner with our senior strategists and directors to scale your brand velocity and dominate your category.